Client
NatSteel
Overview
Redesigned NatSteel’s web and mobile platforms to modernize an outdated, overly complex interface. The goal was to simplify dense industrial data and workflows into a clean, user-centric experience for procurement managers and engineers, improving task completion, navigation, and quote requests.
Client
NatSteel
Industry
Steel Manufacturing Industry
Service
UI / UX Design
Visual Design
Redesign
Duration
6 Weeks
The Challenge
The existing platform was cluttered, rigid, and stuck in old-school industrial UI patterns. Navigation was confusing, information was poorly organized, and core actions like product lookups and quote requests were buried in dense tables and multi-click journeys.
The Solution
Delivered a complete end-to-end UI/UX overhaul for both web and mobile apps. Introduced a modern, scalable design system, simplified navigation, mobile-first interaction patterns, progressive content disclosure, and task-focused user flows, transforming complexity into clarity.
The Result
35% decrease in bounce rates 50% increase in average session time 22% rise in quote request submissions A faster, cleaner, and human-centered digital platform built for real B2B users, no more navigating a clunky, overengineered industrial interface.
