Client
Hestia
Overview
Many parents struggle to plan balanced, home-cooked meals while juggling work, kids, and life. We set out to design an app that makes meal planning simple, personal, and efficient. Hestia suggests meal plans based on dietary preferences, available ingredients, and nutritional goals, and helps users prep with clear instructions and smart grocery lists.
Client
Hestia
Industry
Health & Fitness
Service
UX Research
User Journey
Wireframing & Prototyping
Duration
6 Weeks
The Challenge
Most existing meal planning tools felt clunky, lacked customization, and didn’t consider real family needs. Through user surveys, we found people either weren’t using any app or struggled with overly complex ones. Time pressure, dietary restrictions, and the hassle of ingredient management were major frustrations we aimed to fix.
The Solution
We designed a clean, user-friendly mobile app that offers tailored meal plans, AI-powered recipe recommendations, and automatic grocery lists. Features like daily and weekly planning, community recipe sharing, and health app integration made it practical for busy families. The focus was on keeping things simple, personal, and genuinely helpful.
The Result
Hestia addressed key user pain points and stood out in a market where 82% of users had no go-to app. The final design delivered a smooth, modern experience with features people actually wanted, setting the stage for a successful MVP and plenty of room to grow.
